Brand kit

One mark.
Used the same way.

Logo files, colors and the few rules that keep the AAMDM mark consistent.

Logo files

Logo for light backgrounds
Logo for light backgroundsNavy tile, white A, navy wordmark. Primary logo.SVGPNG
Logo for dark backgrounds
Logo for dark backgroundsWhite tile, navy A, white wordmark.SVGPNG
Icon, navy
Icon, navyPrimary mark. Use on light backgrounds.SVGPNG
Icon, white
Icon, whiteUse where a navy tile would disappear.SVGPNG

Colors

AAMDM Navy#071735Primary tile and wordmark
AAMDM Blue#1688FFAccents and buttons, never as the logo tile
White#FFFFFFThe A on navy; the tile on dark backgrounds
Clear space

Give it room

  • Keep a clear margin around the logo equal to half the height of the tile.
  • Keep nothing else inside that margin, including other logos and text.
  • Do not make the logo smaller than 24 px tall on screens. For icons below 32 px, use the favicon files, which have thicker strokes.
Don’t

Please avoid

  • Do not use the blue tile with a white A. It is too close to other well-known app icons.
  • Do not recolor the tile, the A or the wordmark.
  • Do not stretch, rotate, skew or outline the logo.
  • Do not add shadows, glows or gradients.
  • Do not put the navy tile on a dark navy background. Use the white-tile version.
  • Do not redraw or retype the wordmark.
  • Do not place the logo on busy photos or low-contrast backgrounds.
  • Do not suggest that AAMDM is made, endorsed or certified by Apple.

The AAMDM name and logo are not affiliated with Apple Inc. Apple and related marks are trademarks of Apple Inc.

Need something else?

For press, partner or co-marketing requests, write to us.